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Cloudbook Journal Volume 3 Issue 2Highly Available in the CloudIn this issue of the Cloudbook Journal, we share stories such as: * Delivering highly available shadow sites in the cloud * Cloud analytics on AWS * In-Person event planning in the cloud * Unlocking the commercial potential in your cloud software * Velocity marketing * How to do cloud marketing in a recession |
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| Feedback welcomed at magazine@cloudbook.net |
| Newvem Cloud Analytics Engine |
| by Whitney Mountain |
| How Newvem, through it's analytics engine for Amazon Web Services users, and coupled with its KnowYourCloud forum, is helping users make the most of the new IT world we live in. |
| read the full story >> |
| How to Do Cloud Marketing in a Recession |
| by Tanmay Deshpande |
| In today’s situation where the world is already suffering from a big economic crisis, most companies want do reduce their expenses; they are doing so on IT and IT-related tasks. But at the same time, it is required to get those tasks done. This story takes a look at how to convince clients to opt for cloud computing in the face of difficult economic times. |
| read the full story >> |
| In-Person Event Planning in the Cloud |
| How Windows Azure Helps EventDay Deliver Technological Snap with a Personal Touch |
| by Whitney Mountain |
| This story discusses how Event Day's technology is trying to make the in-person experience at an event more enjoyable by leveraging Azure's cloud. |
| read the full story >> |
| Hedge Funds Deploy in the Cloud |
| How Finomial Leverages Microsoft Azure to Bring Hedge Fund Management into the 21st Century |
| by Whitney Mountain |
| For many, hedge fund investing evokes images of ultra-sophisticated investors using cutting edge technology to execute sophisticated strategies in pursuit of superior returns. But for the world’s wealthiest people and institutions, the process of investing in those hedge funds is still handled in a very antiquated way. This story discusses how Hedge Fund Management is making it to the cloud. |
| read the full story >> |
| Delivering Highly Available Shadow Sites in the Cloud |
| How Foresight Relies on Microsoft's Azure Cloud to Reduce Security Vulnerability and Deliver High Availability to Websites Large and Small |
| by Whitney Mountain |
| When it comes to cloud computing, security issues can scare many companies so much that they become afraid of their own shadows. But a company called Foresight is taking the shadows of their clients’ websites and making friends out of foes ... |
| read the full story >> |
| Unlocking the Commercial Potential in your Cloud Software |
| How InishTech's Software Potential Service Helps Windows Azure Application Developers Monetize the Cloud |
| by Aidan Gallagher |
| For established software vendors, the cloud presents perhaps the greatest challenge they have yet faced. How do they reinvent their business for the new age? Afterall, they have existing technology, in the market, with paying customers, ongoing projects, legal obligations, and support & maintenance contracts. On the face of it, a shift to the cloud will cannibalize their business, erode their market share, and destroy their pipeline. And if the customer isn’t asking for it, why would you upset the applecart? This story discusses why ... |
| read the full story >> |
| Velocity Marketing |
| Three Keys to Breaking Through and Winning |
| by Ken Rutsky |
| Hidden behind the content marketing strategies, social media mysteries, and marketing automation dashboards and metrics lays a fundamental problem. In today’s hyper competitive, global, instantaneous market, where buyers and consumers have nearly unlimited access to information and each other, the fight for attention and share has become a treadmill of constantly increasing speed. With the proliferation of competitive solutions in even the most specialized market segment and today’s extremely well-educated and self-directed buyers, we need a new “Velocity Marketing” formula: one that delivers Breakthrough by combining Impact, engagement, and experience. |
| read the full story >> |
| Virtual Patching Secures Electronic Medical Records in a Private Cloud |
| How the Beth Israel Deaconess Physician Organization's Private Cloud Deploys Deep Security from Trend Micro to Protect the Confidentiality of Patients' Electronic Medical Records |
| by Whitney Mountain |
| In today’s social media age, personal information has gone public. While people can limit what they share online, many have taken to sharing details as major as having a baby and as minor as stubbing a toe. But even for the most rabid sharers, there is still information that is too private to distribute publicly across virtual networks. Medical records, for instance, make up one form of personal information that is best kept private. This story discusses how BIDPO keeps its client's medical records private. |
| read the full story >> |
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